A picture says a thousand words. Or, as in this case, awakens just as many. What message does the label transmit? Is it:
“Who killed the cat?”
“Greetings friends. I am Jean-Baptiste, your conferencier for the evening.”
“Casual Dezaley Friday?”
“You try selling a Chasselas at 20+ Euros!”
“Our target group are guys who like to dress Cheetah style.”
“No animals were harmed during the making of this label.”
“Come on and safari with me.” (Sorry Beach Boys…)
PS. Despite the label this is seriously good stuff. Posts on Swiss wines on the way….
PS.2. Yes, I’ve heard fur is trendy again but this is not what I visualized I must confess. Guess I’m getting old..