About Niklas Jörgensen

Virtuosity. A great ability or skill shown by a performer.

Humbleness seems an unknown phenomenon for this guy you might think, so let’s sort this out right away. I’ve gathered a lot of vinous knowledge during the last 20+ years. But more important; I’ve learned that the more I dig in to the world of wine the more I unfold – and that has resulted in the insight of knowing just how little I actually do know. So me, a wine virtuoso? Ha, don’t think so, but it doesn’t stop me from having the ambition to discover new regions, grapes, producers and wines. I’m simply a wine virtuoso apprentice.

And oh yes, I kinda like the name, Wine Virtuosity.

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My name is Niklas Jörgensen. Joergensen for those of you who don’t know the o with two dots. Wine has been a passion of mine for almost 25 years by now. Stockholm and Sweden is my base where I live and work. Two kids. One wife. I haven’t quit my day job yet, to fully enjoy the huge piles of money this writing thingie generates, but I’m considering it. My day job’s in the internet sector, in the top level domain business, but a substantial part of my working career has also been within the wine trade. Over the years I’ve probably conducted more than a 100+ tastings. Since 2014 I’m a contributing editor at the Scandinavian Wine Magazine of Livets Goda where I also run a blog (in Swedish) on the magazine’s website.

In 2016 I received the honor of being invited in to the Confraria do Vinho da Madeira. I am now a Cavaleiro but without the horse. And so proud that I can’t put words on my feelings for becoming a confrère.

Swede but born Dane. European. World citizen. Wine is global and that is why I write in English. To reach as many fellow wine friends as possible. Until now it has been very rewarding and has given me many new contacts.

Prejudice, what’s it good for? I strive for open-mindedness when it comes to wine. A wine should be judged by its quality only, not origin. What I enjoy the most, besides tasting the wine at the producer, is to sit down at home and give the wine the time it deserves. Follow it for a couple of days. A quick tasting note at a fair is nothing but a quick tasting note. That kind of reports I don’t think gives anything particularly useful back. He who tastes the most doesn’t win in my world. Besides, someone has struggled to make the wine you’re having and that is worth more than a quick 87 points – it is worth some respect. When visiting fairs and similar events, I rarely taste too a many wines and prefers to focus on stuff which I need updates on.

photoIf you want to send samples, feel free to contact me ahead. If Your wine correlates with my preference or focus areas I’m more than happy to taste it. However, accepting a sample isn’t equivalent with receiving a post back on the site, the Facebook page or on any other social media channel where the site is present. Only when the quality is there and the wine has my attention. I will however always internally communicate with the sender, if I decide not to write. After all, anyone putting in the effort to send deserves both respect and response.

Sending samples are not cheap, especially if you’re a small-scaled winery on a tight budget. But if you feel I’m the guy to taste your wines, then talk with me. Maybe we can work out a solution where costs are split?

For the record, if a wine, a tasting or a promotion trip are paid for, that is, not by myself, then I will state that.

Work with me. Of course I’m honored if someone wants to consult me. I have a Sole Proprietorship business for the purpose of this. However, my side business don’t affect what I am writing about on the site or for Livets Goda since I would never do any paid promotional posts. It’s also important to point out that I don’t sell wine or work for any importer or retailer. However, when I bump in to producers without representation in my country, wines I really like, I do let importers know about this. I have assisted several producers receiving representation in Sweden.

BrilliantI used to score. Then I quit. Now I score again. Wine is bottled poetry as Stevenson once wrote. I agree although the quote might have lost Mr. Stevenson’s original meaning over the years . Hence I’m aiming at describing the wines with words. I know numbers makes life easier for especially retailers and producers, to sell the stuff, but it can also have the exact opposite effect if the score ain’t “good enough”. Besides, scoring would make too a many readers quit reading the text and scroll directly to the score. Yeah, I know, numbers has a scary effect on us. So rely on my words, read the scores as an attempt to be less subjective. 

If you want to quote me, then thank you, but I would love it if you’d link to my site or state where the text originates from. I would also appreciate if you ask me ahead, if you’d like to use any of my photos. So depressing finding my photos at sites where they’re published and the © is added. Hate to send my musclemen after you. 

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Yes, I do accept banners on my site. Those currently on my sites are all retailers I use myself or fully trust. I like their assortment and they offer a selection I feel good about recommending. Consider it a consumer control. I do the hard work for you.

Trusted-writingBibliography. When writing you always rely on others work. No need to deny that. A lot of the information though is retrieved directly from the producers. I don’t have any intention to credit myself for all smart things said or written by others, so my ambition is always to link or correctly state where I found a quote or information. This of course, goes to all sources on internet as well. My ambition though, is to produce something that is mine, someting that adds either new information or looks at things from another perspective. No need to write off a back-label or tell you stuff others already has. However, there are some literature I couldn’t survive without and that I feel deserves an extra mention. The Oxford Companion to Wine (Editor Jancis Robinson), Bordeaux (Robert M. Parker Jr.), World Atlas of Wine (Hugh Johnson/Jancis Robinson) and Jancis Robinson/José Vouillamoz/Julia Harding’s Wine Grapes.

Contact? Should you wish to contact me then click on the contact form and send me an email. Besides Wine Virtuosity I run Mad about Madeira – a site entirely dedicated to the most breathtaking wine in the world. I also tweet, in English and sometimes in my mother tongue. Follow me here: NiklasJorgensen. Wine Virtuosity also has its own Facebook page. Facebook links: Niklas Jörgensen, Wine Virtuosity and Mad about Madeira. And yes, I’m on Instagram.

© If not otherwise stated, all photographs are my own and needs approval by me, before being used by a third party. It means a lot to me if this is respected.


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